Friday, March 7, 2014

Reasons why website design impacts your business marketing strategy

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for.

As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”.

However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these factors include: the way the graphics and text will be arranged, choice of colours, logos, use of fonts, and more.

But is that all?
Is it enough to create a nice looking website and be a part of the www?

Charles Eames, one of the most important American designers of this century, once said: “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Meaning that the main purpose of designing is meeting a particular goal, thus designers must ask themselves what the end goal is, before setting out to create a design. This can also be extrapolated to web design, because one of the objectives behind creating a website is to help a company to achieve its marketing, communication & business goals.

 As a result, website design goes further than paying attention to the elements mentioned before. Here are some examples, when choosing the colours, designers must think ahead about the brand of an organization or personality of the client; the layout goal should be to help the viewers to simply find the information they are looking for and at the same time look good in different browsers of formats; and most important, the content needs to boost up the message that the company is trying to communicate, plus it also needs to be optimized with relevant keywords for search engines.

Overall web design covers three important things: first, creating a visually compelling site with the intention of giving visitors the best experience no matter what device or browser they are using. Second, conveying the company brand, focusing on understanding each business market goals and fundamentals reflecting them with relevant content. Finally, considering the prospect clients as the end users of the web, then designers use a range of user-friendly techniques such as optimizing your content for faster loading time by reducing the number of images on a mobile site.

After all, website design is about managing viewer’s perception which leads them to prefer a specific company over others. The result of a well-designed web, should allow you and make you capable of influencing your prospects clients into buying or taking a particular service. With that being said, web designers more than building websites should also have a deep understanding of areas such as marketing and business strategies, to be able to add value to their clients. So, beyond being found on the web, the most important thing is the clients’ engagement and perception that a website generates.


For additional information about website or mobile design, go to www.XperienceMarketingSolutions.com to get a FREE consultation.