Wednesday, October 30, 2013

Is your website mobile friendly? If not, get with the program!
The importance of mobile optimization

The use of mobile devices is increasing steadily every day. The cell phones of yesteryear that were used to receive and make calls are being replaced with a dizzying array of intelligent devices that offer the user hundreds of functions design to smooth and facilitate the tasks of everyday life. There is a device that appeals to every kind of user, and they are widely available. Furthermore, the technology that makes them so user friendly shows no sign of slowing down, and it can be expected that they will only be more intuitive and useful in the future. Knowing this information, it’s no surprise that the number of users who are expected to use their device to make online purchases will jump 26% by 2017. This opens up a whole new segment of the population as potential customers for your brand, the people who prefer to browse the web from their mobile device(s).

Even if you already have a well-established website, optimizing the site for mobile access requires adhering to some parameters that many business owners do not take into account, thereby hurting their company. Users are repelled by sites that are not well suited to mobile platforms and have lacklustre performance, loading issues, reduced navigation speed and other issues. The design of the mobile site needs to be taken into account before losing revenue and potential customers due to negative experiences when visitors access to your site from a mobile device.

An important factor that needs to be kept in mind when planning the mobile site is the discrepancy between the screen sizes of traditional computers and the newer mobile devices. These range from smaller smart phones with 3.5 inch screens to 9.5 inch tablet screens.Because of this, you have to make sure that you:

Check your site to make sure it loads and performs well in the most common mobile devices of different screen sizes.
Adapt all content so that the maximum size of the mobile website does not exceed 20 kilobytes.
Optimize your content for faster loading time; the easiest way to do this is by reducing the number of images on your mobile site. Visitors will appreciate fast loading times.

W3C Mobile: This tool allows you to evaluate the level of Validation of the mobile version of your website. The aim of this application is to show you if your web site is user friendly, just enter the address of your website and once the analysis is performed the tool will indicate via icons and colours the state of your website for different mobile devices.

These are just a few tips and strategies to keep in mind when making your current site more mobile user friendly. Depending on the nature of your company, a well optimized mobile site will play a big part in attracting more customers and generating more revenue. It will also give you an edge over your competitors. In today’s technological era, most businesses could greatly benefit from an optimized mobile site.

Is your website design ready for mobile devices?
If you need to “mobilize” you website, you should work with a professional mobile web design agency such as “Xperience Marketing Solutions”, an award winning agency servicing companies in USA, Europe and Latin America for the past 15 years. Currently with local marketing agents in The Treasure Coast, Palm Beaches and all South Florida.